SONG CONTEST STARTS ITS JOURNEY TO THE USA
Reality TV Show
With an exclusive license from the European Broadcasting Union (EBU) a dream team of ESC producers and TV producers are pleased to announce they are developing the Eurovision Song Contest, the world’s biggest live music show, for the American market, together with the international production company Brain Academy.
“For over six decades the Eurovision Song Contest, powered by public service media, has brought audiences together with its values of diversity, universality and inclusivity. It remains a unique must-see event in over 40 competing countries each year and enjoys a global audience of almost 200 million viewers. As part of the EBU’s overall strategy to grow the ESC brand it’s time for Eurovision to go Stateside to reach even more viewers. We’re delighted that this growth will be overseen by some of the people that have created some of its’ brightest moments,” says Jon Ola Sand, Executive Supervisor ESC for the EBU.
The team behind The American Song Contest project includes some of Europe’s most experienced TV producers. Anders Lenhoff and Peter Settman will be joined by Christer Björkman and Ola Melzig who have worked on over 20 ESCs between them.
Brain Academy, a part of Nordic Entertainment Group (NENT) will develop, manage and co-ordinate the project for the US market in cooperation with the EBU.
“The timing is perfect. Outside of sports, the Eurovision Song Contest is the biggest TV show on Earth, it unites a continent and everybody gets to vote. We can’t wait to introduce this wonderful competition to the biggest TV market in the world. TV/video audiences are getting bigger every year, so this is the perfect time to bring this exciting show to the American public,” says Peter Settman, CEO and Creative Director of Brain Academy.
To learn more, visit: http://esc2usa.com